Quality Keyword Analysis & SEO
By Jim Furr
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Extracting good keywords can mean the difference between mediocre to poor results or Real Success to your online business. Keywords are what drive the search engines and are the Key to having people find your online business.
How are we supposed to find great keywords?
What is a great keyword?
Well, depends on your use of keywords but I am assuming that you want your site optimized for the search engines. Search engines such as Google, Yahoo and Microsoft Network (MSN); provide 90 to 95 % of the traffic to websites.
Commercial website owners want traffic to their sites for different reasons. Some want to sell a product or service right there on the spot. Others want to Pre-sell a product and then send the visitors to a sales page. Some website owners want traffic so the people will click on advertisements on their site and this will generate income for the site owner.
So, keywords are critical to success for the site owners. Keywords can be one word or a string of words, e.g. "books" and "book binding methods" are two keywords. One is a single word long the other has multiple words to it and represents the way most people type in search terms to find information.
Few people would type "books" into a search engine; the result would be overwhelming and very broad.
But someone might type in "book binding methods" because that could represent a real interest of theirs.
So, specific keywords are usually more valuable than broad keywords since the subject is more targeted to a particular niche audience.
Now, here is where we start to get to the basics of quality keyword analysis.
If you were to optimize your site using high traffic keywords you would probably be buried back in the search results. The high traffic keywords are very hard to get decent ranking with.
To get your site in the first 10 to 20 search results in the search engines you need to use less competitive keywords for your site topic.
Take "health insurance" as an example. That keyword probably costs advertisers big bucks to use and to have a website that ranks in the 1 to 20 range at the search engines is costly. Lots of people search using that keyword and the competition to get that traffic is extremely fierce.
So smaller websites, without deep pockets want to find keywords that are not as competitive but still draw a decent amount of traffic.
With "health insurance" you might want to try "health insurance for 40 year olds". That is very specific and is probably not worth the big boys going after it so you could stand a good chance of ranking highly for that keyword!
I like to have a list of quality, high dollar, high traffic keywords to use on my websites and in my articles. My website has Google Adsense ads that return a good income when people click on the ads. Google will pay me, as a website publisher, a portion of the revenue of the ad if someone clicks an ad on my site.
I don`t worry about competition for the high traffic keywords because I drive traffic to my sites by submitting articles to article directories and not from search engine optimization.
About the author:
Jim Furr - jmfurr@gmail.com
Jim Furr has been an online marketer for six years and has a lot of website optimization experience under his belt. For a real comprehensive look at Quality Keyword Analysis and how to earn money with Google Adsense visit: http://laptopbooks.com/kwe
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